The number of birthday celebrations you had over the tenure of your selling career, is a monumental meld in your closing tale. It is a motivating index of how you had gracefully joggled your chronological age and professional age. Are you really making your sales record better as you are getting professionally older? How “sales memorable” were your previous birthdays then? Have you ever handed an official receipt to a prospect with the same month and day that is written in your birth certificate?
Make it a goal. Close a birthday deal as a part of your enthrallment of the day you were born. Several tweaks from the usual non-birthday pitch should be done. Generally, let the prospect know that it is your special day and that you are ecstatic to celebrate it with them at the other side of the sales table.
- Make the warm-up easier by ridding off their resistance through self depreciating “hung over” spiel. (BUT you’re not really hung over!) Squeeze in at least 3 more lines at the tail of your intent statement for this spiel. Casually ask a favor to bear with your head ache and several requests of glass of water during the entire meeting. Do not make it sound degrading to your credibility. This is supposed to sound that you are being true and fun that they will be hooked on listening to you until they are signing on the dotted line. Prospects would like you since you are letting them see a human part of yourself, not the salesman you. This is also such a unique conversation starter to befriend the husband. Ask “What is your favorite drink on your birthday party? Ask the wife about her hung over care when the husband gets drunk. Then topics would just vine. After all, In vino veritas, in aqua sanitas!
- Trigger more urgency through “since it is my birthday discount” (The fear of missing out.) Offer 2 more percent as a “since it is my birthday” discount. For example, instead of swiftly offering the full 20% allowable discount, start first at 15%. When they haggle, close the deal at 17%. This is reinforcing the emotion of urgency with personal sentiment of celebrating your birthday. The general rule when negotiating is to prelude every concession you drop with the spiel, “since it is my birthday, What if…”
If you really like the offer, and since it is my birthday today, what if I give you two percent more discounts. From 15, you will be saving 17% when you’ll get it today. Everyday is not my birthday. Would you take it? “
- Bundle a special after sales care on the deal (Mean it eternally!) Add value to the purchase they made on your birthday by extending your after sales availability to them. Include extended after sales services which you do not usually stretch to other buyers. For example, instead of just giving to them the contacts of the customer service, you could also give to them your email address or your personal mobile number (not just the office number). I even ask them to add me in Facebook or Linked-In. Be sincere and mean this for the rest of your sales tenure. Every time you communicate to these classified buyers, It also whispers a festive reminiscence of your previous birthdays. This even gives you a windfall list of qualified referrals.
Birthday deals do not necessarily have to be the lucrative ones. These are more of the sentimental ones. The deal you have closed on the day you are celebrating your nativity. A close which adds more celebratory vibe to the date of your birth! A happier birthday, Closer!