Not knowing the strategic reasons why a sales maneuver is being done, unfortunately leads to not knowing what should be the prospect’s ideal response. The salesman then loses the control of the sales encouter, kissing the sale goodbye.
On the list are things Closers are already doing but don’t really appreciate the rationale of doing it sharply. Thus making this list, the open secrets of on spot close.
📍”A Handshake is not just a courteous gesture. It is also a closing tool.”
This may be modified but this will never be totally omitted in every sales encounter. Discover more the art of bridging hands HERE.
📍 “Cordial gestures are not simply for being hospitable. It is also a decoy for control.”
Never be servile. Let it all appear offhand. Be punctual to choose where to sit. Then, guide them toward the table when they arrive. Choose which corner has least distraction. Orient yourself where the toilet, smoking area and the nearest exit. These are helpful when you need to depressurize them. Give them choices of what to drink. Warm or cold? Giving them two options lets them feel they are in control but actually, since you delimited the choices into two, you are the one dictating.
📍”Pre-pitch talk is not just simply to befriend the prospects. It is more of establishing emotional affinity.”
Never ever start pitching your offer unless you already have an emotional pact with your prospect. You have to be relevant to a specific compelling chapter of their life in order for them to hear what they are listening from you. This is how trust forms naturally. Let them associate you in a part of their life that when they remember it, they also remember you.
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Tip: Search for the prospect’s social media account to know more his interests. Use this to befriend them but don’t be obvious, seeming like a stalker. Just lead the pre pitch conversation to the topics you have known that they are interested in. The last issue they post something about (avoid politics, religion and sexuality). The last vacation photo uploaded. The latest video or song they liked.
📍 “Name is not known just to address the prospect. It is use to monologue involvement spiels.”
We all learn this from Carnegie’s classic book. Your name is the sweetest word to hear. When the name has more than three syllables, ask how his friends call him. Don’t use sir or ma’am. Simply use first names. Names are so powerful when throwing involvement monologues as you highlight your offer’s benefits. Childhood nicknames are also so effective especially for gratififying spiels of a fixated urge. Yearnings from childhood dictates behavior. Titles boost morale (Doc, Atty. Engr.). Use it when negotiating the price.
📍 “Hearing the prospect’s expectations uses not just the ears. It uses the entire network of the inmost senses as a helpful purchasing barometer.”
Your gut. Your instinct. Maximize it. When you hear what your prospect expects, you can customize the pitch tailored to what they actually need. Hearing them helps you to modulate the kind of approach to use and pick which feature to highlight. Hear what they really want. Hear even what’s not audible. It is stated there what the heart really wants. Grimaces, gestures, eye behavior, silence, warmth (When they try to gulp a glass of water, how they switch seating positions).
When at the end of your pitch you still ask why you have not closed the deal on spot, well it is because you have not done these eight secrets rightly. Still, KEEP TRYING.
📍”A deal is not made with one big Yes. It is formed with a series of preceding small Yeses.”
Small Yeses during the pre pitch talk increase your agreeability. These are precusors to the ultimate Yes, confirm signing on the dotted line. The reason of talking about matters that excite your prospect during the warm up is to collect simple Yeses. Make it a goal to increase your agreeability with a number of at least 10 Yeses or sincere nods before pitching the offer. These are from topics both of you and the prospects were genuinely involved at. Congratulations, You’re halfway to the big Yes.
📍 “Tact is not just choosing the right words. It is also choosing the perfect timing.”
Basic rule is “Adjectives for involvement. Noun for action”. Be ultra sensitive to the effect of every word you say and when is the opportune time to drop it. Reserve synonyms on perfect junctures along your pitch. Use mental pause, laughter and intonations calculatedly. Influence is done with right tact and calibrated spontaneity.
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📍 “Only Today Offer (Limited Time Offer) is not imposed. It is availed smoothly when you made a good job on insinuating the fear of loss over the hope of pleasure”
Urgency is the emotion of time. LTO works because of successfully triggering urgency to the prospects. Do not just ask the prospect if they like being an owner. Ask if they like being an owner ON THE DAY. When they fear missing out an offer, it is unnecessary to explain why they have to get the offer on spot. Ask what delays their purchase whenever it is affordable now. Ask what if you can arrange a payment term for them, would they want to start it stat? Compose two on spot offer arrangements as your final close. Money is never a reason of not buying on spot. It is the lack of urgency – the fear of losing the ownership.
It is not enough that you know what to do. You also have to know why the secrets work. That’s the difference between you and the Master Closer. By mastering these secrets, you stop setting the next meeting as a follow-up. The next meeting is set for either an after sales care affair or a pitch for a happy owner’s referral.