SALES SORCERY – Page 5 – JOHNDAPPERCLOSER

5 Subtle Sales Strategies from Reading Crime Novels

How about reading how a killer “convinces” everybody else that he is innocent? When you sell, you convince right?

A Sales book walks you through how a deal is smoothly closed. A Motivational handbook inspires you to revitalize your mindset from a sales slump. How about reading how a killer “convinces” everybody else that he is innocent? When you sell, you convince right?

Crime novels are educative for sales professionals. It may be lengthy but surely, you get addicted the soonest you identify the sales spells popping between the lines which the writer had artfully weaved through.

CHARACTERS caution to modulate your “likeability”.

Personalities living in the novel are fictional as to what had sprung from the writer’s mind. However, “traits” of these characters are real and in fact, existent to the people you meet across the sales table.

Knowing diverse novel personalities is a beneficial preempting tool so you can modulate your presence in dealing with similar (varied extremes) behavior in every sales meeting. It trains you to be efficient on working out how to be agreeable to your prospects. This propels to a well understood pitch. This helps you sharpen your intuitions in reading who a person might generally be so you can adjust how your closing attack would be. Remember from now on, you do not just meet people in a crowd, in a novel too.

SYNONYMS connive for your pitch’s clarity.

Have you ever driven your pitch where you are expressing the correct point but the prospect seems waiting for a perfect word that shots them to agree with the deal?

By experience, synonyms have a distinct controlled impact to the prospect’s “not now” to “yes to the purchase” continuum. I usually call this particular word as the closing chant, closely like “abracadabra”.

The more terms for a definition you know, the more specific you could clearly convey the point you want to persuade. Be vigilant in picking especially when your pitch poses an analogy and technicality. Prospects have varied vocabulary tagged along with their varied personalities. Generally, choose the synonym with the good associations like “Own” rather than “Buy”. In cases of affecting a more felt sense, use the extreme version like “spotless” rather than “tidy”, “spacious” rather than “wide”, “exhausted” than “tired”, “scalding” than “hot”. Having database of synonyms is like having a revolver to increase the chance of firing the most precise word which your prospect long to hear as a trigger of their YES. A crime novel is a perfect source of these. Aside from clarity, synonyms also influence your tact and credibility.

When reading mystery novels, have your smartphone beside you with a dictionary app. Search for the new word you just have read and add it to Favorites. Assign a word of the day which you shall then use the next time you pitch. Still note, be deliberate what synonym to say to a specific prospect. This tip applies to the next too.

IMAGERY bribes a higher appraisal.

“The floor was sheathed in oriental rugs, the white painted rough stucco walls covered with masks and carvings, archeological by-products of her mother’s career, I imagined. Hadley filled and plugged in a small electric espresso coffee maker and got two fine china cups, setting them on a round, heavy walnut table with clawfeet next to one of the dormer windows. The view was of the back garden with its rows of new vegetables coming up and of several horsechestnut trees, cooling the house with hundreds of fresh green fans.”

Is not that a compelling involvement pitch when you are in a Real Estate or Timeshare Sales? A Crime novel, on its endeavor to let the readers visualize the story, has a lot of those descriptions which you can simply modify to make it specific to your offerings. These are Adjectives and Adverbs which appeal to the senses of your prospects. Thus, stimulate buying instincts. These describing words are secret inks to masterfully paint the mental picture of your prospect’s desires. Involving spiels are intended to be drooling which make your offer irresistible.

The tip is, stimulate the prospect’s imagination by describing to them orgasmic feeling of every human sense (in such a perfect blend). Let them feel how a thing is being done or how a thing looks like in such an articulate recitation. Never do a by-the-manual demonstration or by-the-catalogue presentation. Let them not just hear it. Let them feel it and anticipate the real gratification. Be their walking VR glasses. Synonyms for clarity. Adverbs and Adjectives for interactivity.

MOTIVES protect you from sale stalling objections

Criminals never confess on the 1^st chapter after the crime. Thus, mysteries give birth to the detective tandem of the reader and the sleuth. The cascade of the story then flashes reel of motives that points to a list of suspects. These characters are driven with motives perfectly like your prospects, they do not always tell the truth.

Prospects lie especially when you have not fully sold them yet. Being exposed to countless versions of lies rooted from equally countless motives as you read mystery novels, sharpens your thermometer of how sincere the commitment you are getting as you ask the prospect for a close. The psychology of motives develops your prospecting skills, questioning techniques, boxing-in maneuver (tie down close) and even closing intimidation.

Objections categorically should be accepted as your prospect telling you to tell them the right thing. However, be sensitive too since objections could also be your prospect’s litmus on your credibility and persistence as well as tactics to stall a sale. As you meet several motives along your readings, you are able to exercise the conviction of your guts every time you drive your pitch away from rejection. Human behavior, just like books can be read too.

The psychology of motives develops your prospecting skills, questioning techniques, boxing-in maneuver (tie down close) and even closing intimidation.

SHOCKING REVELATIONS are tips for your pitch’s elements of surprise.

Never be a mascot for boredom. The human ears are good for 7-20 minutes only. Sprinkle elements of surprise in your pitch to not let your prospect be thrown to the boredom pit. Let them be hooked.

The turn of events in novels is just a perfect exercise on how to jockey surprises in your pitch. You are seem a writer who perfectly knows how the story would end but regulate when a certain revelation would happen – when to kill a character, when to put creepy encounters or suspense or even when to perfectly cut a moment. Reserve the most stimulating benefit for the specific client to that part which you feel would fully engage their buying reflex, just like the juncture that connects all the mysterious circumstances of the crime. Let your pitch be gripping.

A master closer is dynamic in learning and experimenting sales strategies. Using other than the usual learning materials, Crime Novels as one, is tantamount of upgrading your closing caliber. Always keep on looking for new and unique sources of sales techniques. Be different.

HOW TO: Boost Charisma Quotient through SOB-CRED STORY

One of the pre pitch strategies, Sob-Credibility Story (sob-cred) is a coherent excerpt of your autobiography, intently compelling, which aims to establish a reputation with credence and emotional relevance. It is a tactful introduction of your soul for an emotional connection to your prospects.

Contrary to big audience presentations, your Charisma Quotient in one on one pitch, is dependent to what kind of guests you are facing. Take note that you could manipulate your Charisma according to the relativism of the personality at the other edge of the sales table. Know them more, and blend what are the things you’ll say while you monitor their reception. You cant read minds, you can only be sensitive to responses to thrive your appeal to them.

SOB
Life has an ebb and a flood tide, let them hear a reality of waving emotions from a compelling part of your existence. Remember that the SOB doesn’t celebrate the saddest part because that just buffers pity, displaces your competence and thus destroys your credibility.

Always start and end it up positive. No one wants to talk in a negative mood and listen to a story of a loser. What you shall emphasize here is the transition from ebb to the flood tide. The turning points, How you managed to stand up and win the battle. You are simply introducing yourself to them by letting them see how you came to be emotionally tough and that I tell you, is very engaging. You will leave a mark to them, a connection. It is either they will be impressed to how you did it or they will identify from the similar effort they did to overcome an equally weighted challenge they used to face. Either, results to them liking you.

CREDIBILITY
This will strengthen the reason why you are worth hearing and believing. You let them hear your accomplishments. Don’t just enumerate! Articulate every accomplishment with a corresponding impact to your existing and future self. Case in point, you were a consistent best speaker in the inter-varsity debate championships in high school. That’s why you have such a refined speech dynamics as you pitch. Treat your accolades as potentials to a better you. Let them hear that to arouse them. Impress them to let them choose to stay and be near with a person who knows his capabilities and what he wants.

Be contagiously optimistic. Oozing with real promises grounded by proven personal prowesses. Tell them parts of your life that show your true logic and unbend belief system. Be natural. Never be hypocrite, that’ll be obvious.

MOTION
Jockeying the space between you and your guests enhances a compelling presence. This variable seals the pack. Emotional foundation from the Sob, Trustworthiness from the Cred and the Felt Presence through Motion. Prospects should feel that they are talking to a real breathing human who morphs all the emotional and logical ideals that you told to them. Lean towards them when they start being interested to your story flow. Come closer to portray whispering when you tell them a secret of your life. Lean back when you think they are already too hooked up. Tap a part of their arms to enhance emphasis.

Charisma according to Google, is compelling attractiveness or charm that can inspire devotion in others. In the discourse about Sob-Cred Story, Charisma is that engaging vibe as an effect of being aware of who you are and effectively display your relevance specific to the person you are relating at the moment. Having that said, yes you’ll have necessary calibrations on what you wanted your guests to hear to let them appreciate you as Charismatic. Let the Sob and Cred ascertain the calibre and articulate the delivery through Motions.

How saying I LOVE YOU to your prospect leads to a Sale

They have loved getting your offer because they have loved you primarily. They felt it when you whispered you love them at your first encounter. Yes, even that kind of relationship – SELLING, shall be rooted with love.

As you offer your hand for the greeting handshake, whisper through the eyes of your prospect, “I love you Mr and Mrs P.”

Knew this from the most senior sales manager of our organization. I laughed out from my belly when I heard this. Well, knowing him as a notorious in wooing woman, I mean women, I thought it was a joke. He did not bother though to tell the psychology. But he was in fact serious on that advise. I tried it. It worked. How? Here’s my take.

Mind Conditioning. Sales people have been oriented with these – “Persistence beats resistance”, “I’ll Close deals TODAY”, “Never listen to excuses”. Those are all examples of mind setting. Saying ” I Love You” to your prospects on the other hand, has a more relationship-focused essence. You are not setting your brain directly to close a sale yet. You are setting your brain to feel interested to your guest. A sort of a warm up skill booster to achieve oozing enthusiasm to befriend your prospect first. An imperative on your take off towards an emotionally compelling pitch.

Spatial Magic. Trust me. No matter how exquisite the interiors of the presentation room is, those are nothing when you do not feel a romantic vibe with the person across your table. Dictating your mind that you will be exchanging thoughts with an entity you love, reflects a magical fume around your venue. This is still a form of mind setting that passes through from your bearing to the spatial component where your relationship with the prospect will be plotted. And that relationship of course is none other but, the deal!

Congenial Approach. From pre-psychopaths to overly timid buyers, being in sales lets you converse with people on different wrappers with different contents. There are also even times when you idiosyncratically do not like your guest. This is why saying “I Love You” to the prospects as you meet is strategically helpful. The effect of doing so is like a neutralizing dose. It convinces your Limbic up front that you love your client. It sets your senses to always let their good side float and the bad side sink. This extends your patience in toxic clients and halts you from shutting down, saying goodbye to the sale.

Providing the benefits of your offer to your buyers is not just a one night stand. It is not just even a fling until incentives are released. It is rather, marriage-like. A long term relationship as long as they are still using your product which is the symbolic you. They have loved getting your offer because they have loved you primarily. They felt it when you whispered you love them at your first encounter. Yes. selling shall be rooted with love.

HOW TO: Close More Deals Through Gossip

The “Gossip Close”. Well, this is a personally coined term for Third Party Story as I wrote this post. Third Party Story or TPS is one of the tools of the trade which sites a commonality of a previous buyer to that of the latest prospect in order to encourage a purchase.

One could always personalize and articulate how TPS is delivered. However, generic contents considered as pillars of an effective Gossip Close are

(1) Time Element of the previous purchase (Urgency) (2) Real Names Of Buyers (develop a mental database of buyers) (3) Commonality that’s further articulated with emotions, logic and kinesthetics (common discomfort, same demography or occupation similar situation or objection) (4) Mental Pause and (5) Closing through Handshake.

So how really to let them buy through the story of the previous buyer? Here is an example spiel to let you appreciate the numbered points after.

“I used to have a guest seated there just yesterday. Paul and Amy De Leon of Angeles City . They have been like you, searching for a more frugal way of traveling with their family while at the same time in a luxurious room . As I showed them how this concept gives them the reasonability and quality of family vacationing, they asserted that this would be the better way of spending their next holidays and never waste their money in vacations ever. Do you think they made a sound choice? Would you be like them, when the offer is affordable, save and at the same time enjoy a not for everyone kind of getaway? (Pause for 5 seconds to let them absorb the thought) Then recognize their affirmation by shaking their hands, Welcome to the Club then?! (the close)”

1: IDENTIFICATION AND EMPATHY.

Truer than ever, prospects like it when you to talk about them. Their success, their family, anything that turns their hot button. On the case of TPS, you talk about a person whom your prospect could identify himself through a similarity.

Identification in Psychology, is a largely unconscious process, often a defense mechanism, by which an individual takes as his or her own the characteristics, postures, achievements, or other identifying traits of other persons or groups. This is exactly what TPS wants to trigger. To ignite a mental suggestion to the prospect that the people who availed the offer were humans who have similarity with them, like same essence of the problem existent to them or any identifying facet. This is then reinforced by the emotional aim of Empathy. In the case of the similarity of existent discomfort, Empathy lets them behave that having such problem isn’t comfortable and the advise you are about to pitch will relieve them from the discomfort. The identification of the prospect on the similar existent problem of the previous buyer is contagious to identifying of the prospect on the similar solution availed by the already buyer. This strengthens their interest on the journey of understanding that your offer is the solution to the felt need. Thus, subtly persuading them that they need your offer and tickles them to actively listen, cooperate and contemplate as you pitch. The Identification-Empathy tandem is the foremost of the psychological aim of the Gossip Close.

2: CONFIDENCE AND BELONGINGNESS.

As you turned the prospect high that there are also those who have experienced same or even worse challenge than them and had triumphantly deciphered a solution for it, This ignites the emotion of belongingness. That they are in the same group of vulnerable humans who could actively do something about their discomfort. This inspires them to be confident on asserting for a sound solution. This challenges them to mend their discomfort through your offer to feel that they are one of those educated choosers who solved their needs. That is actually belongingness in a continuum. From accepting same problem through identification, to the confidence on the journey of getting the problem solved and to the rewarding relief of deliberately ending their discomfort with an educated choice (your offer).

3: INVOLVEMENT.

It is showing what your offer could benefit to them according to a real person whom they have identify with. TPS serves as an effective situational demonstration of how exactly your offer is used to help achieve a real solution from a real person. This also strengthens your appeal being an expert on how your offer was proven to be a better solution as done by the previous purchaser. They feel that it is already them applying your product’s benefits and features to mend their problem because of the identification your TPS has caused to them. Involvement here has become more effective since it doesn’t sound like a too-good-to-be-true, canned-pitched benefit from a salesman who hungers a deal but rather a virtual image of them using the feature and feeling the benefits like the previous buyer you have mentioned whom they identified with.

4: CREDIBILITY AND COMPASSION.

TPS serves as a testimony of both trustworthiness to you and the company . Furthermore, proves your compassion using your product expertise, to help. This lets them perceive you as a competent teacher to their recently identified problem. They are giving to you not just the permission to help them the way you helped a previous “like them”, but as well as their confidence of exchanging their hard earned money to the benefits of your offer proven to be effective from a buyer who are “like them”. TPS gives you then authority.

5: OVERCOME OBJECTION.

Objection connotes “tell me more why I should get your offer”. In order to play cool and not too pushy in overcoming objections, TPS is your subtle tool. Prospects never want to be stabbed to the idea that they are wrong in their objections about your offer. Thus, letting them know that there are previous guests who thought same way they do, relates that you understand their point and their concern is normal and was previously resolved. This convince them that their apprehension about the product was manageable as evidenced by the experience of a previous “like them” who availed the offer and is in fact enjoying purchase.

6: ENTERTAINMENT.

Human ears are good for only 20minutes. When you aren’t able to dramatize your pitch, then it basically turns to a preach. In order to make your pitch interesting and compelling, present it novel-like with TPS. Amusing them with the same exact plot where they are, with engaging characters similar to them in an exciting journey to a happily-solve-their-problem ever after. You could close gracefully through the Gossip Close.

Closers need to be good writers when using TPS. Gossip, on this context connotes as a sales tool. A decent, pro-to-your-offer kind of gossip. Then, Closers have to be good monolog speakers too. You have to deliver the TPS script splendidly. Just like in theaters, audience choose which story they could empathize and identify. Trophies and sounding applause are given to the actor who portrayed a character the most convincingly. The box office bursts to which story best entertained.

Selling the story (not just telling) of previous buyers is an affecting art to fortify weight on you pitch. It is an imperative whenever you want an articulate process of closing.

HOW TO: Negotiate the Price with Tactful Pride

When you’re done conveying how your offer helps your prospect, it’s always been part of the selling process to let your prospect appreciate the corresponding value of the solution you are proposing.

Negotiation has always been a very exciting phase of the sale. Pride for the tagged price while negotiating on the other hand, makes it a sizzling phase. Most of the sales people just negotiate. On how to negotiate the price with tactful pride, these what closers do.

1. BEARING AND WORDS. Pride is reflective on how we bear self as we discuss the price. Facial expression, gestures, motion, voice dynamics these all affects your presence and determines your confidence. Just be vigilant on the difference between being arrogant and intimidating to being confident that the offer is justly tagged to the benefits it provides to any interested guest.

Filtering words that sound not being pushy makes it coherent to being proud of what you’re offering. Play with communication elements that sound like you are pulling them away from the Rubicon of enjoying the benefits of the purchase.

2. MY OFFER IS REASONABLY PRICED. Values of any offered product or service is regulated directly or indirectly, either with an assigned authority or benchmark among competitors. Thus, there’s no such thing as over priced or under priced. It is then be reinforced with haggling skills that let prospect realize that your offer is priced just rightful as the urgent ease it gives to their discomfort. Reasonability lies on how buyers equate the tag to the personal essence of the bag.

3. MY OFFER IS THE BEST OF ITS KIND AMONG EXISTING IN THE MARKET. There is no other offer with an identical feature that gives you same or even lower cost. It will either be lower cost for a lower quality or higher cost for a higher quality. This is the only offer that comes with higher quality in a just cost. Elaborate the selling point of the product specific to the prospect in order to justify the “higher quality”. Intensify such “higher quality” versus any other offer from any other agent by spicing it up with your personal elements like you being credible, an expert to the product or you being an advocate for post sales services.

4. TAKE AWAY. Let them feel what they are missing out after tactfully presenting how your offer improves their aspirations. Play hard to get and appear like you have since accepted that not all you have offered with this price really could afford and avail it. It’s an exclusive deal. The offer doesn’t fit for all.

5. SAY “NO”. When the prospect haggles so low from your offer, though you have let them realize how worthy the value, learn to say No. Let them feel the fear of loosing your generous offer.

Discount (lowering the price) never exists to deteriorate the appraisal of your offer. It exists to let the prospect feel relieved from a too high preconditioned price rooted from an appreciation of a too beneficial solution of their urgent felt need.

Learning what your product could benefit to your prospect is a an elementary responsibility being in sales to ignite an afire involvement during your pitch. As you want to be an ace closer, develop the sales technique that gears up the synergy of your product knowledge and being proud of the price as you drive the negotiation to a deal.

HOW TO: Instantly let someone feels they knew you for a long time.

after a little talk, you could leave shortly but less distantly in order to create an acquaintance-to-an-old-friend come back as you approach them again.”

As you are a reader here, surely you already know one of the fundamentals of a sales appointment, “Establish trust first and befriend the prospect”. Usual sales people do it in a long method but Closers do it instantly smooth. Here are some.

1. Monologue with your name. People are codified with names. When you know someone by name alone, you could say the least that you know something very distinct to that person even without seeing his face or knowing his stories. You just simply know him more than just a stranger because of the name.

Your goal is to let them hear your name as much as you can during your warm up conversation. And you let them hear it by relaying past conversations with previous prospects that make them feel they had a talked with you before. I mean,

when you have been promoting same offer over the years, you are able to tally a generic set of objections and concerns expressed by your prospects.”

By, inserting previous talks on same points that they will be raising, or those which remain unsaid in their brains, while using your name, you’re able to let them feel that you have already talked before with them on that same concern and feels like you’ve known each other even before the first meeting. This also gives them an impression that you are empathetic and compassionate on the things they are thinking.

2. Treat them like the way you treated their counterparts in your life. Simple. If they are on the age of your grandmother, tell them that you remember your grandmother as you meet her and be consistent on how you really treat them just exactly how you treated their counterpart. This even gives you the idea how to tailor your offer specific to the prospects desires as you yourself more or less knows the desire of the prospect’s counterpart in your life.

3. Leave. Then, be back like an old friend. Once you have introduce yourself and your role for that meeting,

after a little talk, you could leave shortly but less distantly in order to create an acquaintance-to-an-old-friend come back as you approach them again.”

You might offer them a drink and get it for them as you also get yours. Then as you go back, treat them as someone you have already known before. They would also treat you the same. This is also helpful whenever your first approach was a bluff. You could breathe and strategize again.

4. When they recognize you as one like they know because of a specific gesture, Act it. Frequently.“You laugh like my close friend from high school” thus, laugh more often during your warm up and laugh, whenever there’s worth laughing throughout the meeting.

You could even repeat the specific gesture again whenever you have a bit of disagreement as you go along the pitch. This reminds them and hence, neutralizes the situation that they are talking with someone they have identified as a memorable pal, not a promising enemy.”

5. Tell them a previous chapter of your life that explains a specific attribute you distinctly posses as you pitch. This is actually a trick in order to justify a you-only-trait but at the same time letting them know you deeper than any just-now-met person. When i do my pitch, i usually sound like a legislative man. Thus, I tell them early in our talk that on my high school and college years I have been participating in debate championships.

That way, they feel like they’ve known me since that chapter of my life as I naturally manifest it during the whole course of our communication. Seeming like they are in front, talking with an old friend.”

Molding friendship and trust with your prospect is a process. Whether through a long or short method, It is a process. It is a “pre-pitch” requirement. Those listed never aimed to compromise the quality of your befriending talk. It makes the prospect instantly feels they knew you longtime ago, but it may not instantly work for you. It needs to be practiced, polished. Remember those. Apply. Evaluate.

How an Expert Starts to have Fun Learning Again

Some fun educative sorts of ways to spice up the predictable corporate routine.

Six months after getting the promotion, I started feeling so proficient doing the things my work required me to accomplish. Perhaps I was really extraordinary at my previous work post that adjusting for the more demanding responsibilities seemed to appear so basic. Yes, I felt that too. When I listened to my mind whispering those two previous sentences, it felt so absurd. I knew there was something wrong. There was something to be done. There was something to be learned. That my mind was such a swindler tricking me that I was just a vowel away to be omniscient.

It took about two months after I came back to the rationality that maybe what I was feeling was exactly a sign that I have to look for something new to challenge my competitive soul. I surely knew it was not enrolling in a post graduate school, just some fun educative sorts of ways to spice up the predictable corporate routine.

If you ever feel the same, these might be things worth to try :

JOIN CLASSES AT CO-WORKING SPACES

These are talks done at exclusive meeting rooms in cafes or at co-working spaces. Follow the Facebook page of coffee shops around your place. They post announcements about 2-hour classes as they collaborate with people who conduct speaking events on a topic you might be interested in. These are usually filtered up to 15 attendees which the first meeting is usually free. Have fun learning and creating connections as well. Your seatmate can be a new found friend or a business partner material. Indulge in the variety of personalities and corporate titles.

POST YOUR BOOK REVIEW ONLINE

Reading books is a classic advice to continue learning. Enjoy every chapter by sharing your impression online. You can ignite sensible discussions among fellow readers through digitized book review forum on social media platforms like Reddit. You can also simply create a group chat with friends and discuss about the book you all have read. It is online and it is exciting!

DATE A HUMAN LIBRARY

Look for a friend or an acquaintance who is knowledgeable about a topic you want to know. Treat him to a coffee or a meal. You can write notes, ask for a demonstration or just simply interact like a casual conversation. You can agree to schedule it weekly until you are well-informed about the matter and for as long as you both still enjoy the meet up (of course). The intimacy of talking to someone face to face makes this fun and more informative, and affective. Try this on your next off-day and be sure to sponsor the bill every time.

In hindsight, losing the challenge of doing your work from the belief that you are already an “expert” consistently hitting your target, is still categorically a symptom of being burnt out. Yes, you can be burnt out and still sharply hit the work requirements. Intrinsically fed up and still occupationally productive.

Do not look for a new job. Just look for something new. Something that is fun yet educative. You have an endless array of choices: Refresh the basics of your profession, learn a side topic of your industry, update yourself on the latest trends of the market or unlock your potentials on a whole new rewarding field. Truly, there are a lot of knowledge and skills this world has for us to be learnt. Most of these are fun and do not necessarily have to be costly. You are not an expert.