Little Known Sales Secrets of Resto/Cafe Floorings

Watch your step!

There’s more to this warning than being careful. Sometimes, it simply suggests to look what meets your gait down there. People choose the way where we are walking in. We are able to choose through looking at it whether by far as we approach our destination or just simply looking down to check where we are at the moment.

Whatever is catchy to our eyes affects where our next step is that leads to where we wanted to be. I am not even an expert in the coalescence of interior designing and marketing. However, in almost every off-day I spent in cafes, those which I also admire their floor materials of course, and with the sprinkle of sales theories incurred from work, I happened to notice the behavior of customers relating to the floor characteristics they choose to trot in. A natural, so human response as basis on the latest trend on sales and flooring.

1. Set JUST fronting the counter. This is where the guests queue for their orders. This attracts them to approach directly near the counter without being too obvious that you want them to swiftly choose and pay their orders as they near the cashier. They are simply pulled (not pushed) to the sales by the optical attraction. It simply signals that there is the finish line. That’s what you are here for and there’s a monetary exchange of what you have chosen.

Orient your crew to ask a choice close question from your offerings whenever a guest consciously or unconsciously stepped in the flooring. Hot or Cold? Snacks or Heavy meal?

Not “How may I help you?”.

It is even ethical to ask since the floor is fronting the counter right? It is an assume close that they will cast their orders since they are already standing front of the menu just above the cashier.

image 2. PATTERNED LIKE A PATHWAY/ ISLE/ POINTING from the entrance to the counter. This shows warmth of welcome, belongingness and confidence of knowing which way they go. This is even helpful when owners don’t have a lot of service crew who welcomes and escorts guests toward the counter. The guests feel every step they are taking without realizing they are simply guided going towards the counter to start the sales relationship sooner. This avoids them from sitting first on the chairs or go to the powder room and might change minds for another cafe.

3. SET IN AN ONLY CORNER/ TABLE. After gratifying their choices at the counter, it’s time now to experience the table memoirs. There must be one corner where there is a unique flooring. Not all customers could step in whenever it’s already occupied. It triggers envy to other customer and curiosity on how does it feel being on that spot. They will remind their brains to be back and be the first to sit next time. The it-is-not-for-everyone kind thing. This is more of an ego stimulation.

12170662_10207967754699623_1801235346_n4. TABLES NEAR WHERE THE AD STANDS for newly launched menu inclusions. As they stay longer because of the comforts and exclusivity that floor emits, they could glance through the new offers and would be triggered to try it from being lured of frequently looking to it. Curiosity and information in one plot drive to a new sale. Guests are simply clung to that corner nearer your promotional materials because of the floor effect compared to those on the farther/ to the rest of the other tables.

The satiety and taste and service of your offerings and personnel respectively are totally another substantial stories. Consider those enumerated. Even flooring of your establishment says something to your daily yield if not, gives great anabolism of your hard earned capital. And remember always keep these floors tidy. This is now one of your trademarks and it should be walk-able whether with a footwear or just mere soles.

Trust me, those really work. Those what I always feel whenever there’s a new cafe, with extraordinary flooring around.

Iligan’s Southern Waterfall Trifecta and How to Get there

imageWith almost 2 dozens of waterfalls splashing around the city, Iligan is no doubt a refuge for travelers from the mainstream of white sands and beaches, mountain ridges and adventures, urban life and party. I am talking about spicing up your trot pics with mist and cascades and getting wettish!

Just if you wanted to pattern the fall hopping with mine, capture these 23 falling water formations by the divide and conquer tactic. For the first target, it will be called, the Southern Waterfall Trifecta – A hidden swash, a resort neighbor fall and the famous queen of them all!

Since we are heading all southern destinations, you could just rent a Habal-habal (Public Motorcycle) for this 4-hour-escapade. Just plan whether you wanted the whole trip ending with a distinctly Iligan spiced lechon baboy lunch in front of the famous Timoga spring pools, 8-12nn or ending with a beef randang dinner in a famous block in the city, Iliganon (Pala-o Branch), 2-6pm. Yes. 4hours for 3 fascinating falls.

TIP- book your Habal-habal the night before at the City's postal building, just left from the St Michael's Cathedral. There's a convenience store "Shoppe24" where a lot of these motorcycles are arrayed for a passenger. You'll see them sprouting by 10pm. You could buy something and sit first inside Shoppe24 on the seats facing the glass wall. This is a perfect view to eat while choosing who is the driver you wanted to hire by looking whoever has the most trustworthy appeal. Hahaha Do your haggle and set the meeting details for the next day. Don't give any peso yet, just exchange phone numbers. Paid Php 400.00 for the whole ride.
A church has always been significant for me, more so in traveling. It lets you feel the temperament of the society your destination has. Churches (in the Philippines) are most of the time situated on a most strategically accessible spot in a city and that I believe churches are best starting point in your itineraries. 
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Her hydro power feeds 75% of the Philippine’s largest (among the 3 major) island’s electricity. Almost intimidating especially when you are on the ground deck. There’s a viewing deck on the 3rd level.

From the cathedral to the first fall, that is the queen – Maria Cristina Falls, It would take you 30 mins the most. Just go straight going south with the national highway. When you have across the Agus bridge, that’s the bridge with Iron bars inked with yellow, just turn left just really after the bridge. Then just follow through the entrance. It is a hydroelectric power plant compound. You could avail but have to wait for the free ride around or you could just enter directly with your wheels after the entrance fee. Paid 110p (30/head and 20 for motor).

She is powerful! Her pour is dominating. Massive! When you are nearing her you could hear her splashing. Seem drowning your ear drums. You could see how mighty her drops are since the river where she flows seems on a blitzkrieg towards the bay. The flow is almost reaching the roads you are paving. Really strong and yet as they call it Majestic!

TIP- Be there with Her twin. I mean when it is on its full blast. Ideally be there before lunch. You should see a rock between Maria and Cristina. That also means better photos. 
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I told you. The encounter is intimate.

Next is the charming fall beside a resort. Mimbalot Falls! Just reach back the national hi way and go straight just before Linamon bridge. Turn left, always left until you’ll see her. Naturally timid first with the colossal trees and almost unnoticed because of the entrance booth of the resort on her left
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When you finally see her whole body, she is with oozing charisma. Inviting yet whispering to you that be cautious. Her rocks that makes her curvaceous might be dangerous. The view with her is very intimate. It’s like you’re so near to her but she just lets you be wettish not totally wet. She is the most approachable of them all.

TIP- you could also set her to be the last stop so you can choose to go inside the resort with its facilities with reasonable rates. You could get a cottage and spend time resting near Her. 
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The shades of green she creates. Hidden. Worth to be sought.

Finally to complete the trio. Tinago falls! As it means in Visayan term, Hidden. Expect the travel to be far, wide and lengthy than the journey from the first two. When you get back to the hi way, turn right. Always remember, you don’t have to cross the Linamon bridge. Then just few minutes you’ll see a street going right narrowed because of seafood vendors and public Sarao jeepney with barkers. Turn right. You could also see signages of “Going to Tinago Falls, Maze Resort or Taytay Pools”. That’s the right way. Just follow through the road. This time, always right.

Just 30 minutes the most, be cautious with the small signage of Tinago falls. Vehicles are left at the accepting grounds. Don’t worry it is guarded by the friendly baranggay dwellers. No specific fees, they just call it donations. That is one for the park guard (20p). One in the entrance shed where there’s a box for donations (30p) and one for your accommodating tour guide whom I gave 100p for being so compassionate with my girlfriend who was panting as we ascend almost 500 steps from Her.

She is really hidden. That’s 20mins more walking from the park to her. I lost my count either when we descended her steep stairs. If the queen roars her splash on your ear drums as you nears her,

She on the other hand, masks her mist on your face as you are approaching. She hugs you with cold cascade breeze and trap you with her enchanting shades of green from the trees and twigs to her spring and moss covered rocks. She is just tempting. I personally even forced myself to leave her. Hidden. Worth sought for.

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Her hydro power feeds 75% of the Philippine’s largest (among the 3 major) island’s electricity. Almost intimidating especially when you are on the ground deck. There’s a viewing deck on the 3rd level.

As I end this with enchanting memories and when you finished reading it with hallucinations, prep your gears. Be back to the real. Book your fare to Iligan. Visit them. They are waiting and you refer them as She. Her.

HOW TO: Instantly let someone feels they knew you for a long time.

after a little talk, you could leave shortly but less distantly in order to create an acquaintance-to-an-old-friend come back as you approach them again.”

As you are a reader here, surely you already know one of the fundamentals of a sales appointment, “Establish trust first and befriend the prospect”. Usual sales people do it in a long method but Closers do it instantly smooth. Here are some.

1. Monologue with your name. People are codified with names. When you know someone by name alone, you could say the least that you know something very distinct to that person even without seeing his face or knowing his stories. You just simply know him more than just a stranger because of the name.

Your goal is to let them hear your name as much as you can during your warm up conversation. And you let them hear it by relaying past conversations with previous prospects that make them feel they had a talked with you before. I mean,

when you have been promoting same offer over the years, you are able to tally a generic set of objections and concerns expressed by your prospects.”

By, inserting previous talks on same points that they will be raising, or those which remain unsaid in their brains, while using your name, you’re able to let them feel that you have already talked before with them on that same concern and feels like you’ve known each other even before the first meeting. This also gives them an impression that you are empathetic and compassionate on the things they are thinking.

2. Treat them like the way you treated their counterparts in your life. Simple. If they are on the age of your grandmother, tell them that you remember your grandmother as you meet her and be consistent on how you really treat them just exactly how you treated their counterpart. This even gives you the idea how to tailor your offer specific to the prospects desires as you yourself more or less knows the desire of the prospect’s counterpart in your life.

3. Leave. Then, be back like an old friend. Once you have introduce yourself and your role for that meeting,

after a little talk, you could leave shortly but less distantly in order to create an acquaintance-to-an-old-friend come back as you approach them again.”

You might offer them a drink and get it for them as you also get yours. Then as you go back, treat them as someone you have already known before. They would also treat you the same. This is also helpful whenever your first approach was a bluff. You could breathe and strategize again.

4. When they recognize you as one like they know because of a specific gesture, Act it. Frequently.“You laugh like my close friend from high school” thus, laugh more often during your warm up and laugh, whenever there’s worth laughing throughout the meeting.

You could even repeat the specific gesture again whenever you have a bit of disagreement as you go along the pitch. This reminds them and hence, neutralizes the situation that they are talking with someone they have identified as a memorable pal, not a promising enemy.”

5. Tell them a previous chapter of your life that explains a specific attribute you distinctly posses as you pitch. This is actually a trick in order to justify a you-only-trait but at the same time letting them know you deeper than any just-now-met person. When i do my pitch, i usually sound like a legislative man. Thus, I tell them early in our talk that on my high school and college years I have been participating in debate championships.

That way, they feel like they’ve known me since that chapter of my life as I naturally manifest it during the whole course of our communication. Seeming like they are in front, talking with an old friend.”

Molding friendship and trust with your prospect is a process. Whether through a long or short method, It is a process. It is a “pre-pitch” requirement. Those listed never aimed to compromise the quality of your befriending talk. It makes the prospect instantly feels they knew you longtime ago, but it may not instantly work for you. It needs to be practiced, polished. Remember those. Apply. Evaluate.

How an Expert Starts to have Fun Learning Again

Some fun educative sorts of ways to spice up the predictable corporate routine.

Six months after getting the promotion, I started feeling so proficient doing the things my work required me to accomplish. Perhaps I was really extraordinary at my previous work post that adjusting for the more demanding responsibilities seemed to appear so basic. Yes, I felt that too. When I listened to my mind whispering those two previous sentences, it felt so absurd. I knew there was something wrong. There was something to be done. There was something to be learned. That my mind was such a swindler tricking me that I was just a vowel away to be omniscient.

It took about two months after I came back to the rationality that maybe what I was feeling was exactly a sign that I have to look for something new to challenge my competitive soul. I surely knew it was not enrolling in a post graduate school, just some fun educative sorts of ways to spice up the predictable corporate routine.

If you ever feel the same, these might be things worth to try :

JOIN CLASSES AT CO-WORKING SPACES

These are talks done at exclusive meeting rooms in cafes or at co-working spaces. Follow the Facebook page of coffee shops around your place. They post announcements about 2-hour classes as they collaborate with people who conduct speaking events on a topic you might be interested in. These are usually filtered up to 15 attendees which the first meeting is usually free. Have fun learning and creating connections as well. Your seatmate can be a new found friend or a business partner material. Indulge in the variety of personalities and corporate titles.

POST YOUR BOOK REVIEW ONLINE

Reading books is a classic advice to continue learning. Enjoy every chapter by sharing your impression online. You can ignite sensible discussions among fellow readers through digitized book review forum on social media platforms like Reddit. You can also simply create a group chat with friends and discuss about the book you all have read. It is online and it is exciting!

DATE A HUMAN LIBRARY

Look for a friend or an acquaintance who is knowledgeable about a topic you want to know. Treat him to a coffee or a meal.  You can write notes, ask for a demonstration or just simply interact like a casual conversation. You can agree to schedule it weekly until you are well-informed about the matter and for as long as you both still enjoy the meet up (of course). The intimacy of talking to someone face to face makes this fun and more informative, and affective. Try this on your next off-day and be sure to sponsor the bill every time.

In hindsight, losing the challenge of doing your work from the belief that you are already an “expert” consistently hitting your target, is still categorically a symptom of being burnt out. Yes, you can be burnt out and still sharply hit the work requirements. Intrinsically fed up and still occupationally productive.

Do not look for a new job. Just look for something new. Something that is fun yet educative. You have an endless array of choices: Refresh the basics of your profession, learn a side topic of your industry, update yourself on the latest trends of the market or unlock your potentials on a whole new rewarding field. Truly, there are a lot of knowledge and skills this world has for us to be learnt. Most of these are fun and do not necessarily have to be costly. You are not an expert.