KathNiel in latest action-packed ‘#BalikBayad’ ad: ‘PayMaya allows you to earn money rewards, make more time, experience greater convenience’

KathNiel represents the exciting and energetic cashless lifestyle of the PayMaya users.

The most rewarding mobile wallet in the Philippines, PayMaya, launches its latest campaign “BalikBayad” with “Teen Royalities” Kathryn Bernardo and Daniel Padilla (KathNiel). The campaign video, described by viewers in the comment section as “cute and astig”, contains action-packed scenes showing the benefits when “You don’t pay cash. Paymaya!”.

Watch the video here: bit.ly/PayMayaKathNielVID

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PayMaya BalikBayad campaign video: Daniel Padilla. Watch the video here: bit.ly/PayMayaKathNielVID

The #BalikBayad Campaign

The #BalikBayad campaign is a follow-up to PayMaya’s widely successful “Don’t Pay Cash. PayMaya!” campaign last year.

This campaign aims to highlight the monetary rewards in a form of cashback users get when they participate in PayMaya’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money, among many others. In fact, this February alone, PayMaya users can get as much as P6,000 from those cashless payment transactions.

PayMaya has also expanded the list of merchants and establishments under its PayMaya Preferred program, which gives additional cashback to users who scan to pay with PayMaya QR on top of the regular cashback that they usually receive. Some of these new partners include Landers Superstore, Mercury Drug, KFC, Robinson’s Department Store, Total Alabang and Valenzuela, and Toys ‘R Us, among many others.

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KathNiel at the official launch of the campaign with PayMaya Founder and CEO Orlando B. Vea (2nd from left), President Shailesh Baidwan (2nd from right), Head of Marketing and Growth Mark Jason Dee (rightmost) and Head of Brand and Marketing Services Heidi Garayblas (leftmost).

“We’re very excited to have KathNiel representing the ‘BalikBayad’ campaign, because just as these two big celebrity icons have made a comeback for PayMaya this year, our users can also expect something to come back–in the form of cashback–every time they use PayMaya instead of cash,” said Mark Jason Dee, Head of Growth and Marketing of PayMaya.

The Campaign Video

Set as a typical ‘90’s action movie complete with guns, goons, and even the penultimate “Pinoy Kontrabida” in the form of Rez Cortez, the campaign video features the two young celebrities using the powers of PayMaya to tackle everyday transactions that are typically paid with cash, such as grocery shopping, paying bills, buying load, and online shopping, among many others. The PayMaya jingle which is set to the tune of the hit ‘90’s Eraserheads song “Ligaya,” was also featured in most of the scenes.

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AN ACTION-PACKED “BALIKBAYAD” ADVENTURE WITH FRIENDS AND FOES. Local movie and TV celebrities Kathryn Bernardo and Daniel Padilla were officially unveiled as the newest brand ambassadors for PayMaya’s “BalikBayad” campaign through an action-packed video where they battle a common foe—cash. Present during the launch were the actors who played the “villains” in real life, led by veteran actor Rez Cortez (5th from right) along with his motley band of “goons” (seated). Supporting “KathNiel” during the launch, meanwhile, were they real-life friends Dominic Roque (leftmost), Ria Atayde (2nd from right), Juan Miguel Severo (2nd from right), and Joe Vargas (rightmost). Also in the photo are PayMaya executives led by Founder and CEO Orlando Vea (4th from left), President Shailesh Baidwan (4th from right), Head of Marketing and Growth Mark Jason Dee (3rd from right), and Heidi Garayblas (3rd from left).

The #BalikBayad campaign video is KathNiel’s come-back project after more than a year of not being seen together on-screen.

“PayMaya is a young and fun brand and we’re definitely lucky to have collaborated with Kathryn and Daniel in this campaign, because they represent the exciting and energetic lifestyles of most of our users,” Dee added.

Get in on the most rewarding mobile wallet experience by downloading the PayMaya app on your iOS or Android devices. Use the code upon signing up: 1p374rl.

Complete steps on how to download the PayMaya App: bit.ly/NEWcardPAYMAYA

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How to download the PayMaya App? Type the code upon signing up: 1p374rl. Steps here: bit.ly/NEWcardPAYMAYA

PayMaya Brings Back Time and Convenience

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PayMaya BalikBayad campaign video: Kathryn Bernardo. Watch the video here: bit.ly/PayMayaKathNielVID

But aside from getting monetary rewards in the form of cashback every time you pay, you are also able to make more time and experience greater convenience when you use PayMaya.

With PayMaya’s virtual card, for example, users can instantly gain access to a payment card which you can easily use for online shopping and other digital payments for a faster, more efficient payment experience.

PayMaya also recently introduced the ability to transfer money from users’ PayMaya account to other bank accounts, eliminating the need to wait in line at bank branches in order to make a bank deposit.

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Making more time and having more convenience! NO TRANSACTION FEE. NO LOOOONG LINE IN THE BANK. 

“PayMaya users can definitely look forward to even more features and services that will give them more convenient ways to pay as well as awesome rewards in the months to come,” Dee added.

To know more about the BalikBayad campaign and how you can get all of these exciting perks from PayMaya, visit www.paymaya.com/balikbayad or follow @PayMayaOfficial on Facebook, Instagram and Twitter.

PayMaya: Shop More to Give More and be Given Even More this 12.12 Sale

From the 12.12 Sale and beyond, Do not pay in cash, PayMaya!

When you buy an item as a gift to yourself or to someone, that is not shopping. It is giving. And what any other season in the year when we feel that we just have a lot to give than Christmastime? Shop to give this 12.12 Sale but choose your weapon wisely, Cash or PayMaya?

When you shop and pay in cash, you just get the items at the 12.12 sale “on sale” price. When you shop and pay through PayMaya Card or QR Scan-to-pay, you own the items at the “on sale” price PLUS more discounts and cashbacks.

This 12.12, take advantage of multiple cashback on top of the already awesome deals offered by your favorite brands both online and in-stores when you shop using your trusted payment buddy, PayMaya.  

You can enjoy a 1%, 10%, or 100% cashback when you spend at least P500 online or in stores using your PayMaya physical or virtual card. On top of that, you can also get an additional P150 cashback (for upgraded accounts only) when you rack up an accumulated spend of P5,000.  

READ: HOW TO DOWNLOAD AND UPGRADE PAYMAYA ACCOUNT | HOW TO GET PAYMAYA CARD

12.12 ONLINE SHOPPING PAYMAYA DEALS

Skip the traffic and do your Christmas shopping online. Get 30% off at Lazada when you spend at least P500. Enjoy the maximum discount of P150 by redeeming a PayMaya voucher from the Lazada app.  

If you’re looking for stylish holiday outfits for yourself, head on to Zalora and enjoy a 25% discount on your purchase, capped at P2,000! Simply use the promo code PYMYONLINEFEVER when you shop and spend at least P1,500.   

12.12 IN-STORE SHOPPING PAYMAYA DEALS

You can also get the same perks when you #ScanToPay with PayMaya at our partner merchants. 

If you miss out on the 12.12 deals, don’t fret because you can still enjoy perks during PayMaya’s Double Cashback Weekend. From December 14 to 15, you get two chances of earning up to 100% cashback when you spend a minimum of P100 via PayMaya QR.  

 #ScanToPay for your Christmas gifts at Robinsons Department Store to get a chance to win one of the 11 iPhone 11 units up for grabs! All you have to do is spend a minimum of P100 via PayMaya QR to earn one (1) raffle entry.  

When you shop more to give more this Holidays, PayMaya gives you even more through its perks and rewards. From  the 12.12 Sale and beyond, choose not to pay in cash. Choose PayMaya!  



HOW TO DOWNLOAD PAYMAYA APP:

1. Download the PayMaya App. Get it on Google Play or on the App Store.
2. Register with your personal details. Use our code, copy 1p374rl and paste.

HOW TO UPGRADE FOR FREE:

1. Log in to the PayMaya app. For Android: Tap MENU. For iOS: tap MORE. Then tap UPGRADE FOR FREE.

2. Submit required information and upload photo of YOUR VALID ID (not your photo. Your ID). You need at least one (1) primary ID or two (2) secondary IDs. Make sure all IDs can be seen clearly in the photo.

3. Wait for a verification code sent through the app & SMS. Use this as reference during your face-to-face validation.

4. Tap START VIDEO CALL to talk to the UPGRADR OFFICER who will validate your application. Once application is approved, you may now enjoy the perks of an upgraded PayMaya account!