KathNiel in latest action-packed ‘#BalikBayad’ ad: ‘PayMaya allows you to earn money rewards, make more time, experience greater convenience’

KathNiel represents the exciting and energetic cashless lifestyle of the PayMaya users.

The most rewarding mobile wallet in the Philippines, PayMaya, launches its latest campaign “BalikBayad” with “Teen Royalities” Kathryn Bernardo and Daniel Padilla (KathNiel). The campaign video, described by viewers in the comment section as “cute and astig”, contains action-packed scenes showing the benefits when “You don’t pay cash. Paymaya!”.

Watch the video here: bit.ly/PayMayaKathNielVID

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PayMaya BalikBayad campaign video: Daniel Padilla. Watch the video here: bit.ly/PayMayaKathNielVID

The #BalikBayad Campaign

The #BalikBayad campaign is a follow-up to PayMaya’s widely successful “Don’t Pay Cash. PayMaya!” campaign last year.

This campaign aims to highlight the monetary rewards in a form of cashback users get when they participate in PayMaya’s various promos for bills payment, buying load, paying for goods and services via QR, online shopping, and sending money, among many others. In fact, this February alone, PayMaya users can get as much as P6,000 from those cashless payment transactions.

PayMaya has also expanded the list of merchants and establishments under its PayMaya Preferred program, which gives additional cashback to users who scan to pay with PayMaya QR on top of the regular cashback that they usually receive. Some of these new partners include Landers Superstore, Mercury Drug, KFC, Robinson’s Department Store, Total Alabang and Valenzuela, and Toys ‘R Us, among many others.

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KathNiel at the official launch of the campaign with PayMaya Founder and CEO Orlando B. Vea (2nd from left), President Shailesh Baidwan (2nd from right), Head of Marketing and Growth Mark Jason Dee (rightmost) and Head of Brand and Marketing Services Heidi Garayblas (leftmost).

“We’re very excited to have KathNiel representing the ‘BalikBayad’ campaign, because just as these two big celebrity icons have made a comeback for PayMaya this year, our users can also expect something to come back–in the form of cashback–every time they use PayMaya instead of cash,” said Mark Jason Dee, Head of Growth and Marketing of PayMaya.

The Campaign Video

Set as a typical ‘90’s action movie complete with guns, goons, and even the penultimate “Pinoy Kontrabida” in the form of Rez Cortez, the campaign video features the two young celebrities using the powers of PayMaya to tackle everyday transactions that are typically paid with cash, such as grocery shopping, paying bills, buying load, and online shopping, among many others. The PayMaya jingle which is set to the tune of the hit ‘90’s Eraserheads song “Ligaya,” was also featured in most of the scenes.

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AN ACTION-PACKED “BALIKBAYAD” ADVENTURE WITH FRIENDS AND FOES. Local movie and TV celebrities Kathryn Bernardo and Daniel Padilla were officially unveiled as the newest brand ambassadors for PayMaya’s “BalikBayad” campaign through an action-packed video where they battle a common foe—cash. Present during the launch were the actors who played the “villains” in real life, led by veteran actor Rez Cortez (5th from right) along with his motley band of “goons” (seated). Supporting “KathNiel” during the launch, meanwhile, were they real-life friends Dominic Roque (leftmost), Ria Atayde (2nd from right), Juan Miguel Severo (2nd from right), and Joe Vargas (rightmost). Also in the photo are PayMaya executives led by Founder and CEO Orlando Vea (4th from left), President Shailesh Baidwan (4th from right), Head of Marketing and Growth Mark Jason Dee (3rd from right), and Heidi Garayblas (3rd from left).

The #BalikBayad campaign video is KathNiel’s come-back project after more than a year of not being seen together on-screen.

“PayMaya is a young and fun brand and we’re definitely lucky to have collaborated with Kathryn and Daniel in this campaign, because they represent the exciting and energetic lifestyles of most of our users,” Dee added.

Get in on the most rewarding mobile wallet experience by downloading the PayMaya app on your iOS or Android devices. Use the code upon signing up: 1p374rl.

Complete steps on how to download the PayMaya App: bit.ly/NEWcardPAYMAYA

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How to download the PayMaya App? Type the code upon signing up: 1p374rl. Steps here: bit.ly/NEWcardPAYMAYA

PayMaya Brings Back Time and Convenience

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PayMaya BalikBayad campaign video: Kathryn Bernardo. Watch the video here: bit.ly/PayMayaKathNielVID

But aside from getting monetary rewards in the form of cashback every time you pay, you are also able to make more time and experience greater convenience when you use PayMaya.

With PayMaya’s virtual card, for example, users can instantly gain access to a payment card which you can easily use for online shopping and other digital payments for a faster, more efficient payment experience.

PayMaya also recently introduced the ability to transfer money from users’ PayMaya account to other bank accounts, eliminating the need to wait in line at bank branches in order to make a bank deposit.

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Making more time and having more convenience! NO TRANSACTION FEE. NO LOOOONG LINE IN THE BANK. 

“PayMaya users can definitely look forward to even more features and services that will give them more convenient ways to pay as well as awesome rewards in the months to come,” Dee added.

To know more about the BalikBayad campaign and how you can get all of these exciting perks from PayMaya, visit www.paymaya.com/balikbayad or follow @PayMayaOfficial on Facebook, Instagram and Twitter.