Watch your step!
There’s more to this warning than being careful. Sometimes, it simply suggests to look what meets your gait down there. People choose the way where we are walking in. We are able to choose through looking at it whether by far as we approach our destination or just simply looking down to check where we are at the moment.
Whatever is catchy to our eyes affects where our next step is that leads to where we wanted to be. I am not even an expert in the coalescence of interior designing and marketing. However, in almost every off-day I spent in cafes, those which I also admire their floor materials of course, and with the sprinkle of sales theories incurred from work, I happened to notice the behavior of customers relating to the floor characteristics they choose to trot in. A natural, so human response as basis on the latest trend on sales and flooring.
1. Set JUST fronting the counter. This is where the guests queue for their orders. This attracts them to approach directly near the counter without being too obvious that you want them to swiftly choose and pay their orders as they near the cashier. They are simply pulled (not pushed) to the sales by the optical attraction. It simply signals that there is the finish line. That’s what you are here for and there’s a monetary exchange of what you have chosen.
Orient your crew to ask a choice close question from your offerings whenever a guest consciously or unconsciously stepped in the flooring. Hot or Cold? Snacks or Heavy meal?
Not “How may I help you?”.
It is even ethical to ask since the floor is fronting the counter right? It is an assume close that they will cast their orders since they are already standing front of the menu just above the cashier.
2. PATTERNED LIKE A PATHWAY/ ISLE/ POINTING from the entrance to the counter. This shows warmth of welcome, belongingness and confidence of knowing which way they go. This is even helpful when owners don’t have a lot of service crew who welcomes and escorts guests toward the counter. The guests feel every step they are taking without realizing they are simply guided going towards the counter to start the sales relationship sooner. This avoids them from sitting first on the chairs or go to the powder room and might change minds for another cafe.
3. SET IN AN ONLY CORNER/ TABLE. After gratifying their choices at the counter, it’s time now to experience the table memoirs. There must be one corner where there is a unique flooring. Not all customers could step in whenever it’s already occupied. It triggers envy to other customer and curiosity on how does it feel being on that spot. They will remind their brains to be back and be the first to sit next time. The it-is-not-for-everyone kind thing. This is more of an ego stimulation.
4. TABLES NEAR WHERE THE AD STANDS for newly launched menu inclusions. As they stay longer because of the comforts and exclusivity that floor emits, they could glance through the new offers and would be triggered to try it from being lured of frequently looking to it. Curiosity and information in one plot drive to a new sale. Guests are simply clung to that corner nearer your promotional materials because of the floor effect compared to those on the farther/ to the rest of the other tables.
The satiety and taste and service of your offerings and personnel respectively are totally another substantial stories. Consider those enumerated. Even flooring of your establishment says something to your daily yield if not, gives great anabolism of your hard earned capital. And remember always keep these floors tidy. This is now one of your trademarks and it should be walk-able whether with a footwear or just mere soles.
Trust me, those really work. Those what I always feel whenever there’s a new cafe, with extraordinary flooring around.