HOW TO: Boost Charisma Quotient through SOB-CRED STORY

One of the pre pitch strategies, Sob-Credibility Story (sob-cred) is a coherent excerpt of your autobiography, intently compelling, which aims to establish a reputation with credence and emotional relevance. It is a tactful introduction of your soul for an emotional connection to your prospects.

Contrary to big audience presentations, your Charisma Quotient in one on one pitch, is dependent to what kind of guests you are facing. Take note that you could manipulate your Charisma according to the relativism of the personality at the other edge of the sales table. Know them more, and blend what are the things you’ll say while you monitor their reception. You cant read minds, you can only be sensitive to responses to thrive your appeal to them.

SOB
Life has an ebb and a flood tide, let them hear a reality of waving emotions from a compelling part of your existence. Remember that the SOB doesn’t celebrate the saddest part because that just buffers pity, displaces your competence and thus destroys your credibility.

Always start and end it up positive. No one wants to talk in a negative mood and listen to a story of a loser. What you shall emphasize here is the transition from ebb to the flood tide. The turning points, How you managed to stand up and win the battle. You are simply introducing yourself to them by letting them see how you came to be emotionally tough and that I tell you, is very engaging. You will leave a mark to them, a connection. It is either they will be impressed to how you did it or they will identify from the similar effort they did to overcome an equally weighted challenge they used to face. Either, results to them liking you.

CREDIBILITY
This will strengthen the reason why you are worth hearing and believing. You let them hear your accomplishments. Don’t just enumerate! Articulate every accomplishment with a corresponding impact to your existing and future self. Case in point, you were a consistent best speaker in the inter-varsity debate championships in high school. That’s why you have such a refined speech dynamics as you pitch. Treat your accolades as potentials to a better you. Let them hear that to arouse them. Impress them to let them choose to stay and be near with a person who knows his capabilities and what he wants.

Be contagiously optimistic. Oozing with real promises grounded by proven personal prowesses. Tell them parts of your life that show your true logic and unbend belief system. Be natural. Never be hypocrite, that’ll be obvious.

MOTION
Jockeying the space between you and your guests enhances a compelling presence. This variable seals the pack. Emotional foundation from the Sob, Trustworthiness from the Cred and the Felt Presence through Motion. Prospects should feel that they are talking to a real breathing human who morphs all the emotional and logical ideals that you told to them. Lean towards them when they start being interested to your story flow. Come closer to portray whispering when you tell them a secret of your life. Lean back when you think they are already too hooked up. Tap a part of their arms to enhance emphasis.

Charisma according to Google, is compelling attractiveness or charm that can inspire devotion in others. In the discourse about Sob-Cred Story, Charisma is that engaging vibe as an effect of being aware of who you are and effectively display your relevance specific to the person you are relating at the moment. Having that said, yes you’ll have necessary calibrations on what you wanted your guests to hear to let them appreciate you as Charismatic. Let the Sob and Cred ascertain the calibre and articulate the delivery through Motions.

How saying I LOVE YOU to your prospect leads to a Sale

They have loved getting your offer because they have loved you primarily. They felt it when you whispered you love them at your first encounter. Yes, even that kind of relationship – SELLING, shall be rooted with love.

As you offer your hand for the greeting handshake, whisper through the eyes of your prospect, “I love you Mr and Mrs P.”

Knew this from the most senior sales manager of our organization. I laughed out from my belly when I heard this. Well, knowing him as a notorious in wooing woman, I mean women, I thought it was a joke. He did not bother though to tell the psychology. But he was in fact serious on that advise. I tried it. It worked. How? Here’s my take.

Mind Conditioning. Sales people have been oriented with these – “Persistence beats resistance”, “I’ll Close deals TODAY”, “Never listen to excuses”. Those are all examples of mind setting. Saying ” I Love You” to your prospects on the other hand, has a more relationship-focused essence. You are not setting your brain directly to close a sale yet. You are setting your brain to feel interested to your guest. A sort of a warm up skill booster to achieve oozing enthusiasm to befriend your prospect first. An imperative on your take off towards an emotionally compelling pitch.

Spatial Magic. Trust me. No matter how exquisite the interiors of the presentation room is, those are nothing when you do not feel a romantic vibe with the person across your table. Dictating your mind that you will be exchanging thoughts with an entity you love, reflects a magical fume around your venue. This is still a form of mind setting that passes through from your bearing to the spatial component where your relationship with the prospect will be plotted. And that relationship of course is none other but, the deal!

Congenial Approach. From pre-psychopaths to overly timid buyers, being in sales lets you converse with people on different wrappers with different contents. There are also even times when you idiosyncratically do not like your guest. This is why saying “I Love You” to the prospects as you meet is strategically helpful. The effect of doing so is like a neutralizing dose. It convinces your Limbic up front that you love your client. It sets your senses to always let their good side float and the bad side sink. This extends your patience in toxic clients and halts you from shutting down, saying goodbye to the sale.

Providing the benefits of your offer to your buyers is not just a one night stand. It is not just even a fling until incentives are released. It is rather, marriage-like. A long term relationship as long as they are still using your product which is the symbolic you. They have loved getting your offer because they have loved you primarily. They felt it when you whispered you love them at your first encounter. Yes. selling shall be rooted with love.

 

HOW TO: Close More Deals Through Gossip

The “Gossip Close”. Well, this is a personally coined term for Third Party Story as I wrote this post. Third Party Story or TPS is one of the tools of the trade which sites a commonality of a previous buyer to that of the latest prospect in order to encourage a purchase.

One could always personalize and articulate how TPS is delivered. However, generic contents considered as pillars of an effective Gossip Close are

(1) Time Element of the previous purchase (Urgency) (2) Real Names Of Buyers (develop a mental database of buyers) (3) Commonality that’s further articulated with emotions, logic and kinesthetics (common discomfort, same demography or occupation similar situation or objection)   (4) Mental Pause and (5) Closing through Handshake.

So how really to let them buy through the story of the previous buyer? Here is an example spiel to let you appreciate the numbered points after.

“I used to have a guest seated there just yesterday. Paul and Amy De Leon of  Angeles City . They have been like you, searching for a more frugal way of traveling with their family while at the same time in a luxurious room . As I showed them how this concept gives them the reasonability and quality of family vacationing, they asserted that this would be the better way of spending their next holidays and never waste their money in vacations ever. Do you think they made a sound choice? Would you be like them, when the offer is affordable, save and at the same time enjoy a not for everyone kind of getaway? (Pause for 5 seconds to let them absorb the thought) Then recognize their affirmation by shaking their hands, Welcome to the Club then?! (the close)”

1: IDENTIFICATION AND EMPATHY.

Truer than ever, prospects like it when you to talk about them. Their success, their family, anything that turns their hot button. On the case of TPS, you talk about a person whom your prospect could identify himself through a similarity.

Identification in Psychology, is a largely unconscious process, often a defense mechanism, by which an individual takes as his or her own the characteristics, postures, achievements, or other identifying traits of other persons or groups.  This is exactly what TPS wants to trigger. To ignite a mental suggestion to the prospect that the people who availed the offer were humans who have similarity with them, like same essence of the problem existent to them or any identifying facet. This is then reinforced by the emotional aim of Empathy. In the case of the similarity of existent discomfort, Empathy lets them behave that having such problem isn’t comfortable and the advise you are about to pitch will relieve them from the discomfort. The identification of the prospect on the similar existent problem of the previous buyer is contagious to identifying of the prospect on the similar solution availed by the already buyer. This strengthens their interest on the journey of understanding that your offer is the solution to the felt need. Thus, subtly persuading them that they need your offer and tickles them to actively listen, cooperate and contemplate as you pitch. The Identification-Empathy tandem is the foremost of the psychological aim of the Gossip Close.

2: CONFIDENCE AND BELONGINGNESS.

As you turned the prospect high that there are also those who have experienced same or even worse challenge than them and had triumphantly deciphered a solution for it, This ignites the emotion of belongingness. That they are in the same group of vulnerable humans who could actively do something about their discomfort. This inspires them to be confident on asserting for a sound solution. This challenges them to mend their discomfort through your offer to feel that they are one of those educated choosers who solved their needs. That is actually belongingness in a continuum. From accepting same problem through identification, to the confidence on the journey of getting the problem solved and to the rewarding relief of deliberately ending their discomfort with an educated choice (your offer).

3: INVOLVEMENT.

It is showing what your offer could benefit to them according to a real person whom they have identify with. TPS serves as an effective situational demonstration of how exactly your offer is used to help achieve a real solution from a real person. This also strengthens your appeal being an expert on how your offer was proven to be a better solution as done by the previous purchaser. They feel that it is already them applying your product’s benefits and features to mend their problem because of the identification your TPS has caused to them. Involvement here has become more effective since it doesn’t sound like a too-good-to-be-true, canned-pitched benefit from a salesman who hungers a deal but rather a virtual image of them using the feature and feeling the benefits like the previous buyer you have mentioned whom they identified with.

4: CREDIBILITY AND COMPASSION.

TPS serves as a testimony of both trustworthiness to you and the company . Furthermore, proves your compassion using your product expertise, to help. This lets them perceive you as a competent teacher to their recently identified problem. They are giving to you not just the permission to help them the way you helped a previous “like them”, but as well as their confidence of exchanging their hard earned money to the benefits of your offer proven to be effective from a buyer who are “like them”. TPS gives you then authority.

5: OVERCOME OBJECTION.

Objection connotes “tell me more why I should get your offer”. In order to play cool and not too pushy in overcoming objections, TPS is your subtle tool. Prospects never want to be stabbed to the idea that they are wrong in their objections about your offer. Thus, letting them know that there are previous guests who thought same way they do, relates that you understand their point and their concern is normal and was previously resolved. This convince them that their apprehension about the product was manageable as evidenced by the experience of a previous “like them” who availed the offer and is in fact enjoying purchase.

6: ENTERTAINMENT.

Human ears are good for only 20minutes. When you aren’t able to dramatize your pitch, then it basically turns to a preach. In order to make your pitch interesting and compelling, present it novel-like with TPS. Amusing them with the same exact plot where they are, with engaging characters similar to them in an exciting journey to a happily-solve-their-problem ever after. You could close gracefully through the Gossip Close.

Closers need to be good writers when using TPS. Gossip, on this context connotes as a sales tool. A decent, pro-to-your-offer kind of gossip. Then, Closers have to be good monolog speakers too. You have to deliver the TPS script splendidly.  Just like in theaters, audience choose which story they could empathize and identify. Trophies and sounding applause are given to the actor who portrayed a character the most convincingly. The box office bursts to which story best entertained.

Selling the story (not just telling) of previous buyers is an affecting art to fortify weight on you pitch. It is an imperative whenever you want an articulate process of closing.

HOW TO: Be Casually Credible ’til the Ultimate Handshake.

Being credible throughout the pitch is actually the most subtle and emancipating way of control. The moment you have naturally established your trustworthiness, your prospects then tag you as human who still could be wrong but whom they will still choose to believe and have faith in because you are an expert adviser in the matter discussed.

image

Credibility isn’t just something you have to bear at the start. It is something being sustained through pre, intra and yes, even in post sales pitch junctures.

1. THE EXTERNALS (Pre-Pitch). On the first 3 seconds our eyes behold to a subject, we subconsciously and superficially infer about it. Thus, closers invest on how to be a subject of credibility on this prelude. These are all externals. You can’t show off your product expertise or your professional vita yet. Those seconds seem like a skimming machine from how fixed your hairstyle to how polished your shoes, from how engaging your scent to how tidy your shirt. These are precursors for closers to have a credible image on their prospects’ pre-pitch mind. Eye contact is also an imperative here as credibility could be equated to sincerity. Just remember not to be TOO flamboyantly clad and not to be TOO friendly.

2. I HAVE THE BEST JOB! (Pre-Pitch). Start with positivity but with less laughter yet. Reserve your loud laughs later when you have already a new friend in them. As you start the warm up conversation yet, let them see you as a happy-with-your-job human. Which means you are enthusiastic with your job, satisfied and earning. This builds both the company’s and your credibility. That kind of aura is even reflective. It reflects that you are not prejudice but rather passionate to every meeting you have as you have been doing this for long as your tenure (seniors) or deliberately choose this job which you simply love (for novices). You are confident with the help your product could give and assertive that everyone you meet would fear losing the offer you’re about to give. This also subconsciously dictates them that you aren’t and will never be a pushy sales person along the pitch.

3. GIVE BULLETS OF THE PITCH SEQUENCE (Pre-Pitch). Aside from it makes them relaxed being briefed with the sequence, this also draws to your guest’s mind that you know what you’ll be doing and that there precious time wont be wasted with a beating around the bush, sugar coated talk. Everyone gets turned on to someone who knows what he’s doing. Be tactful yet authoritative. Be laconic, audible and shake their hands as a ritual of submission to your set presentation.

4. BEFRIEND THEIR PROBLEM (Pre-Pitch). Avoid premature pitch.  Be compassionate first on knowing their problem. This is where more of your time should be spent. Prospects perceive closers as credible when we take time knowing the anatomy of their problem (which our offer could give a solution to). This has a synergistic effect with the next number. Never pitch when you aren’t certain what is it in their status that they wanted to alter. Just before you start the offer, set their mind that they need to do something now (urgency) to finally change what they don’t want. Let them feel the discomfort first then instantly gratify now the relief on your dynamic pitch.

5. BE A MATCHMAKER (Intra-Pitch). Profiling (their problem) shall take more time than matching (the solution) but this doesn’t mean you’ll pitch swiftly. Match the pitch as the solution to the identified problem. It should be a suave story selling show where you device the names of the previous guests who had same problem with them and are now enjoying the solutions you are letting them drool over. You are an advocate here of the solution that they are already convinced they need. The prospect’s ideology by now is, since you have both dealt already with their problem, this gives you the credibility to advise them what to do with it. They have given credits to your effort of exploring their real need and your knowledge of the root of such need that authorizes you to be an aside-from-them solution identifier – That is now the synergy. Dramatize such synergy with articulation of logical, emotional and kinesthetic involvement of the product’s benefits so your pitch will turnout to be entertaining, impressive and compelling.

6. ASK FOR THE SALE (Intra-Pitch). As you effectively let them feel that your offer is the perfect and timely solution of their perceived problem, asking the sale is not an issue anymore. By now, your concern is the closing dynamics. Be certain that you had sold the solutions to them and have taught them how to apply it. They should be willing to apply it. Paying for the offer should appear as their first step on the methodology of the solution. Seems like it is the start of the return demonstration of the steps you have credibly involved them during the pitch. The ultimate handshake should be preceded with sets of trial closes whenever you felt there buying symptoms along the pitch – that’s timing. As you wait for their confirmation,  be relaxed. Pause for their reaction. Show up a casually passive yet assertive aura. Engulf them in an engaging vibe. This would have a not so straightforward effect whenever they will say “yes” or “tell me more so I’ll say yes”. Note that, an overwhelming happiness to their “yes” or an intimidating reaction from their “tell me more so I’ll say yes” could kiss your sale bye bye.

7. DON’T BE TOO BLOWN AWAY BY THE “YES” (Post-Pitch). As they say yes, you’ll simply shake their hands and recognize their educated choice. Be organize as you proceed on filling out the paperwork. Be vigilant with the accuracy of the items filled. Resume to casual talks and don’t discuss about the benefits anymore. Be prepared and eloquent in answering questions about the paying details. Ask for the payment tactfully. Suppress the symptoms of pride yet and behave like this is what you have expected and that the guest’s purchase is a ritual of being thankful of you doing them a favor for a more comfortable living with the purchased offer. Documents should be neat. Along with their copy, provide your contact details and time availability. Set a reminder to send them a message the morning after. This is the start of the post sales etiquette. Then, ask for referrals.

As we deal the how of being “casually” or “naturally” credible, it would be helpful to posses it even when you’re away from your sales table. I have known few master closers who have trained this behavior in their day to day interaction like everyone’s their prospect. It is on this practice which your emotions and thinking are honing you to be organically trustworthy. After all, when your closing techniques are being client specific at times, your credibility will never be conditional.

Your credibility will be your subtle trading tool.

HOW TO: Negotiate the Price with Tactful Pride

When you’re done conveying how your offer helps your prospect, it’s always been part of the selling process to let your prospect appreciate the corresponding value of the solution you are proposing.

imageNegotiation has always been a very exciting phase of the sale. Pride for the tagged price while negotiating on the other hand, makes it a sizzling phase. Most of the sales people just negotiate. On how to negotiate the price with tactful pride, these what closers do.

1. BEARING AND WORDS. Pride is reflective on how we bear self as we discuss the price. Facial expression, gestures, motion, voice dynamics these all affects your presence and determines your confidence. Just be vigilant on the difference between being arrogant and intimidating to being confident that the offer is justly tagged to the benefits it provides to any interested guest.

Filtering words that sound not being pushy makes it coherent to being proud of what you’re offering. Play with communication elements that sound like you are pulling them away from the Rubicon of enjoying the benefits of the purchase.

2. MY OFFER IS REASONABLY PRICED. Values of any offered product or service is regulated directly or indirectly, either with an assigned authority or benchmark among competitors. Thus, there’s no such thing as over priced or under priced. It is then be reinforced with haggling skills that let prospect realize that your offer is priced just rightful as the urgent ease it gives to their discomfort. Reasonability lies on how buyers equate the tag to the personal essence of the bag.

3. MY OFFER IS THE BEST OF ITS KIND AMONG EXISTING IN THE MARKET. There is no other offer with an identical feature that gives you same or even lower cost. It will either be lower cost for a lower quality or higher cost for a higher quality. This is the only offer that comes with higher quality in a just cost. Elaborate the selling point of the product specific to the prospect in order to justify the “higher quality”. Intensify such “higher quality” versus any other offer from any other agent by spicing it up with your personal elements like you being credible, an expert to the product or you being an advocate for post sales services.

4. TAKE AWAY. Let them feel what they are missing out after tactfully presenting how your offer improves their aspirations. Play hard to get and appear like you have since accepted that not all you have offered with this price really could afford and avail it. It’s an exclusive deal. The offer doesn’t fit for all.

5. SAY “NO”. When the prospect haggles so low from your offer, though you have let them realize how worthy the value, learn to say No. Let them feel the fear of loosing your generous offer.

Discount (lowering the price) never exists to deteriorate the appraisal of your offer. It exists to let the prospect feel relieved from a too high preconditioned price rooted from an appreciation of a too beneficial solution of their urgent felt need.

Learning what your product could benefit to your prospect is a an elementary responsibility being in sales to ignite an afire involvement during your pitch. As you want to be an ace closer, develop the sales technique that gears up the synergy of your product knowledge and being proud of the price as you drive the negotiation to a deal.

HOW TO: Instantly let someone feels they knew you for a long time.

after a little talk, you could leave shortly but less distantly in order to create an acquaintance-to-an-old-friend come back as you approach them again.”

As you are a reader here, surely you already know one of the fundamentals of a sales appointment, “Establish trust first and befriend the prospect”. Usual sales people do it in a long method but Closers do it instantly smooth. Here are some.

1. Monologue with your name. People are codified with names. When you know someone by name alone, you could say the least that you know something very distinct to that person even without seeing his face or knowing his stories. You just simply know him more than just a stranger because of the name.

Your goal is to let them hear your name as much as you can during your warm up conversation. And you let them hear it by relaying past conversations with previous prospects that make them feel they had a talked with you before. I mean,

when you have been promoting same offer over the years, you are able to tally a generic set of objections and concerns expressed by your prospects.”

By, inserting previous talks on same points that they will be raising, or those which remain unsaid in their brains, while using your name, you’re able to let them feel that you have already talked before with them on that same concern and feels like you’ve known each other even before the first meeting. This also gives them an impression that you are empathetic and compassionate on the things they are thinking.

2. Treat them like the way you treated their counterparts in your life. Simple. If they are on the age of your grandmother, tell them that you remember your grandmother as you meet her and be consistent on how you really treat them just exactly how you treated their counterpart. This even gives you the idea how to tailor your offer specific to the prospects desires as you yourself more or less knows the desire of the prospect’s counterpart in your life.

3. Leave. Then, be back like an old friend. Once you have introduce yourself and your role for that meeting,

after a little talk, you could leave shortly but less distantly in order to create an acquaintance-to-an-old-friend come back as you approach them again.”

You might offer them a drink and get it for them as you also get yours. Then as you go back, treat them as someone you have already known before. They would also treat you the same. This is also helpful whenever your first approach was a bluff. You could breathe and strategize again.

4. When they recognize you as one like they know because of a specific gesture, Act it. Frequently.“You laugh like my close friend from high school” thus, laugh more often during your warm up and laugh, whenever there’s worth laughing throughout the meeting.

You could even repeat the specific gesture again whenever you have a bit of disagreement as you go along the pitch. This reminds them and hence, neutralizes the situation that they are talking with someone they have identified as a memorable pal, not a promising enemy.”

5. Tell them a previous chapter of your life that explains a specific attribute you distinctly posses as you pitch. This is actually a trick in order to justify a you-only-trait but at the same time letting them know you deeper than any just-now-met person. When i do my pitch, i usually sound like a legislative man. Thus, I tell them early in our talk that on my high school and college years I have been participating in debate championships.

That way, they feel like they’ve known me since that chapter of my life as I naturally manifest it during the whole course of our communication. Seeming like they are in front, talking with an old friend.”

Molding friendship and trust with your prospect is a process. Whether through a long or short method, It is a process. It is a “pre-pitch” requirement. Those listed never aimed to compromise the quality of your befriending talk. It makes the prospect instantly feels they knew you longtime ago, but it may not instantly work for you. It needs to be practiced, polished. Remember those. Apply. Evaluate.

How an Expert Starts to have Fun Learning Again

Some fun educative sorts of ways to spice up the predictable corporate routine.

Six months after getting the promotion, I started feeling so proficient doing the things my work required me to accomplish. Perhaps I was really extraordinary at my previous work post that adjusting for the more demanding responsibilities seemed to appear so basic. Yes, I felt that too. When I listened to my mind whispering those two previous sentences, it felt so absurd. I knew there was something wrong. There was something to be done. There was something to be learned. That my mind was such a swindler tricking me that I was just a vowel away to be omniscient.

It took about two months after I came back to the rationality that maybe what I was feeling was exactly a sign that I have to look for something new to challenge my competitive soul. I surely knew it was not enrolling in a post graduate school, just some fun educative sorts of ways to spice up the predictable corporate routine.

If you ever feel the same, these might be things worth to try :

JOIN CLASSES AT CO-WORKING SPACES

These are talks done at exclusive meeting rooms in cafes or at co-working spaces. Follow the Facebook page of coffee shops around your place. They post announcements about 2-hour classes as they collaborate with people who conduct speaking events on a topic you might be interested in. These are usually filtered up to 15 attendees which the first meeting is usually free. Have fun learning and creating connections as well. Your seatmate can be a new found friend or a business partner material. Indulge in the variety of personalities and corporate titles.

POST YOUR BOOK REVIEW ONLINE

Reading books is a classic advice to continue learning. Enjoy every chapter by sharing your impression online. You can ignite sensible discussions among fellow readers through digitized book review forum on social media platforms like Reddit. You can also simply create a group chat with friends and discuss about the book you all have read. It is online and it is exciting!

DATE A HUMAN LIBRARY

Look for a friend or an acquaintance who is knowledgeable about a topic you want to know. Treat him to a coffee or a meal.  You can write notes, ask for a demonstration or just simply interact like a casual conversation. You can agree to schedule it weekly until you are well-informed about the matter and for as long as you both still enjoy the meet up (of course). The intimacy of talking to someone face to face makes this fun and more informative, and affective. Try this on your next off-day and be sure to sponsor the bill every time.

In hindsight, losing the challenge of doing your work from the belief that you are already an “expert” consistently hitting your target, is still categorically a symptom of being burnt out. Yes, you can be burnt out and still sharply hit the work requirements. Intrinsically fed up and still occupationally productive.

Do not look for a new job. Just look for something new. Something that is fun yet educative. You have an endless array of choices: Refresh the basics of your profession, learn a side topic of your industry, update yourself on the latest trends of the market or unlock your potentials on a whole new rewarding field. Truly, there are a lot of knowledge and skills this world has for us to be learnt. Most of these are fun and do not necessarily have to be costly. You are not an expert.