Chem volunteered to take this pic while we were walking through on “make your own cheeseburger” activity. It’s obvious I’m elated preparing one of my favorite offerings from McDonald’s. Just after the take, she then asked “How’s your burger? I said, “Almost done!” Then she said in a sweet yet smart tone, “Ang service time ha.”
What a jab! Chem leaving me with that reminder startled my memory while at the same time shifted my euphoria to a surging sense of efficiency. It refreshed me of one of the books by New York Times bestselling author, John Maxwell. “I knew I have already known about McDonald’s Speed Service System!” I deciphered.
On the first part of the book – Leadership 101, Maxwell narrated the infant years of McDonald’s to strengthen his discourse about the context of that chapter.
“By 1948, They also created what they called the Speedy Service System. Their kitchen became like an assembly line, where each person focused on service with speed. Their goal was to fill each customer’s order in thirty seconds or less. And they succeeded. By the mid-1950s, annual revenue hit $350,000, and by then, Dick and Maurice split net profits of about $100,000 each year”
“Theirs was one of the most profitable restaurant enterprises in the country and their genius was in customer service and kitchen organization, which led to a new system of food and beverage service. In fact, their talent was so widely known in food service circles that people from all over the country wanted to learn more about their methods. At one point, they received as many as three hundred calls and letters every month. That led them to the idea of marketing the McDonald’s concept”
For any adult who has 6-12 year old loved-one, knowing such snippet from McDonald’s history is a smack-dab reason why to enroll the family’s kids. Activities during the 5-day course of McDo Kiddie Crew is basically leaning about McDonald’s time-tested values of teamwork, hard work, discipline, responsibility, and sharing with the sprinklings of fun and friendship.
You know that your kids just love to act like grown ups right? Thus, all-time favorite sessions, “Make-Your-Own Cheeseburger” and on-floor, drive-thru, and front counter trainings are still there to convert their curiousity to learning new valuable life skills.
As this year marks the silver batch of McDonald’s Kiddie Crew Workshop, your little ones will surely enjoy the daily sessions by learning more with fun while satisfying their sweet tooth through “Make-Your-Own-Dessert”. Furthermore, the segment on how to prepare customers’ orders through the McDelivery Game will also reinforce the teaching of McDonald’s classic values in service. “Ronald Dance” will also be introduced to channel their active cells into arts and healthy lifestyle.
Indeed, not everything is learnt inside the classroom. Let your kids learn more inside any of the 500 participating McDonald’s restaurant in the Philippines. Lent just ended. Start then another week of educative summer memories for you kids. Week 4 to Week 10 sections are still open. Register not later than April 30, 2017 for 650PhP.
Let us know about you and your kid’s daily McDo Kiddie Crew memories with the hashtag #McDoKiddieCrew in your social media accounts. Ultimately, see you with Ronald Mcdonald and the Gang in May 20-21 for the Grand Graduation day happening in Metro Manila, Pampanga, Batangas, Laguna, Cavite, Cebu, Cagayan De Oro, and in Davao City which will be in Philippine Women’s College campus.
Chemaima “Chem” Belleza is McDonald’s Local Store Marketing Coordinator.
*This is John’s McDo Cheeseburger! #McDoKiddieCrew
*My squad from Padre Pio’s Home for Children during the Media Launch Event. McDonald’s Bajada, Davao City. #McDoKiddieCrew