Coffee is for Closers | Would you judge a Macchiato by its smell?

The Tahitian vanilla component is not actually more of a taste bud experience but an “air in the mouth” sensation.

Starbucks Philippines offers back its Tahitian Vanilla Macchiato. Have you tried it? Here is how it is sizzled. Available in hot, iced and blended, It is an infusion of (1) velvety steamed milk (2) with aromatic, caramelly Tahitian vanilla syrup, topped with Starbucks Signature Espresso and finished with (3) vanilla bean specks and (4) vanilla drizzle in a classic double crosshatch pattern.

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I always want my coffee as hot. I love Starbucks’ mainstay caramel macchiato. Though it tends to be too sweet at times, I still enjoy asking for a free glass of water especially when I am on the last 1/4 of the portion. Considering that this new drink is a “caramelly” vanilla syrup made beverage with the intriguing “Tahitian” flair, I chose to try a new drink in its blended format for the first time. I preconceive it being way too sweet with the assumption that, the hot version might not be ideally sweet for me (as caramel macchiato being the sweetness reference) and that the ice in the blended version may at least try to neutralize the sweetness.

How it really tastes?

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Not really too sweet. Totally the opposite of what I have expected that it might be irritant to the (my) throat. It smells the expected subtle vanilla sweetness. The first palate experience on every first sip is dictated with a caramelly sensation. As you try to take time enjoying, the after taste is dominated with the Tahitian vanilla component which is not actually more of a taste bud experience but an “air in the mouth” sensation. I would never judge a Macchiato or any drink’s sweetness ever again plainly through its vanilla smell nor through knowing that it contains a vanilla. A revelation from this taste test is that vanilla, Tahitian Vanilla to be specific, has a sweetness which is not from the tongue. And that for me is delicious, delightful and healthy.

This is a new palate experience every Macchiato fan should try. I would try the hot version soon.

 

JBL Store Opens in Davao with Showroom of its High-End Line, Revel

Revel produces innovation and no-compromise speakers such as floorstanding loudspeakers, in-ceiling speakers, in-wall subwoofer system, extreme climate speakers and more.

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Besides the wide selection of JBL’s Bluetooth portable speakers and earphone, The JBL concept store in SM Lanang Premier, Davao also showcases the high-end stereo and surround audio speaker brand, REVEL.

May it be for your office’s audio-visual solutions or your home’s entertainment room, Would you dare to take your indoor listening experience to the next Revel? I mean, next level?

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As this line of speakers intrinsically amplifies the art of luxury indoor sound reproduction, intently  allocating a portion of the concept store for an immersive auditory experience is such a thoughtful move for JBL’s 2nd concept store in Mindanao.

Revel produces innovation and no-compromise speakers such as floorstanding loudspeakers, in-ceiling speakers, in-wall subwoofer system, extreme climate speakers and more.

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As Davao’s real estate industry drastically grows, where both residential and commercial spaces are sold like hotcakes, a market for Revel indeed lurks throughout the city. Your space with expanded sound reproduction. May it be for your office’s audio-visual solutions or your home’s entertainment room, Would you dare to take your indoor listening experience to the next Revel? I mean, next level?

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Hear more about the products. The JBL store is at the 2nd floor of SM Lanang Premier, Davao near the cinema complex. Visit the Facebook page or this website

Do not pitch the entire benefits : 3 Reasons Why

If you could help the prospect own the solution to their problem within the shortest time possible, why would you (both) choose to prolong it?

Always create a clear mental picture of what is the “now” of your prospect. Determine which they enjoy and which they want to upgrade. When you have garnered those information, your next goal is not just to give a compelling pitch that positions your offer as the solution. But a concise, customized, compelling pitch. This literally means that you don’t necessarily spill all the available benefits during your presentation. Why? Consider these.

1. To excite the prospect to ask for more.

There is no such prospect who loves ALL the benefits of your offer. It is your art to identify which among the features would excite their purchase. When they ask more about a specific benefit, listen intently. This is when questions give you advantage to identify what is it that they truly want. Apart from this encourages interaction, this also helps you to focus which benefit they want to be involved with deeper. Pitch that so well. Sprinkle your tools of the trade like fact-benefit close and third party stories. Then, Ask for the sale.

Closing a deal is a time-pressured exam. It is not an enumeration. It is an identification type. Turn that out to be your advantage.

2. To value both the prospect’s and your time.

Closers know the difference between a “fastened” pitch from a “hurried” pitch. Surely, we can all shorten the presentation. However, it takes practice and sharp judgement to master which benefits to retain and which to reserve for a specific prospect. This falls us back to consider first the mental picture of your prospect’s NOW.

3. To BOTH win the negotiation.

Reserve 2-7 benefits as currency of concessions in case for a bloody back end fight. Lowering the offer should be the last thing to do. List those benefits as elements of surprise as you negotiate. Surprises close deals.

Closing a deal is a time-pressured exam. It is not an enumeration. It is an identification type. Turn that out to be your advantage. If you could help the prospect own the solution to their problem within the shortest time possible, why would you (both) choose to prolong it? Filter the benefits. Don’t waste your time. Don’t waste that deal.